What we do
We believe in the power of a good story
A good story is sticky. It involves listeners and invites them to pass it on. Stories are how people have remembered important things, handed down culturally-significant rituals, persuaded one another, and, yes, sold stuff since as long as "people" have been around.
And we argos use stories to simplify the complex challenges of communicating effectively in the digital age. Simply put, we see ourselves as creators and moderators of success stories. Free of media bias, but powerfully informed by the knowledge that there is no "digital culture": digital is the culture.
So no matter which discipline we’re working in at the moment, we work against the same overarching goals. First, always give the brand’s audiences something they’ll want to share. Second, show how the brand offers them ways to participate in its story and contribute to its further development. And third, facilitate the happy transfer of influence – from brand to person to groups and back to brand – that people expect nowadays.
In the end it's a pretty simple concept: you need a magnet to attract people, glue to get them to stick around, and post-its so they can take the idea where they want to. If you're looking to craft success stories, it's a pretty good recipe.
And we argos use stories to simplify the complex challenges of communicating effectively in the digital age. Simply put, we see ourselves as creators and moderators of success stories. Free of media bias, but powerfully informed by the knowledge that there is no "digital culture": digital is the culture.
So no matter which discipline we’re working in at the moment, we work against the same overarching goals. First, always give the brand’s audiences something they’ll want to share. Second, show how the brand offers them ways to participate in its story and contribute to its further development. And third, facilitate the happy transfer of influence – from brand to person to groups and back to brand – that people expect nowadays.
In the end it's a pretty simple concept: you need a magnet to attract people, glue to get them to stick around, and post-its so they can take the idea where they want to. If you're looking to craft success stories, it's a pretty good recipe.
